WORLD OF BLUE PRIVACY POLICY

1. Overview

This Privacy Policy explains how we collect, use, disclose, and protect personal information when you use our website and services, including hotel room reservations and event inquiries/bookings.

2. Information We Collect

We may collect the following categories:

2.1 Information You Provide

• Contact details: name, email, phone, address
• Reservation details: arrival/departure dates, room preferences, guest names
• Event details: event date/time, guest count, room setup, catering selections, AV needs, and other information that the Hotel may require
• Special requests: accessibility needs, dietary restrictions, celebration notes
• Messages and communications with our staff
• Identification details where required at check-in (handled onsite)

2.2 Payment Information

If you pay online, payment details are typically processed by a third-party payment processor. We may receive limited payment-related data (e.g., payment status, partial card details) but generally do not store full card numbers on our servers.

2.3 Information We Collect Automatically

• Device and usage data: IP address, browser type, pages viewed, timestamps
• Cookies and similar technologies (see Section 6)

2.4 Information from Third Parties

• Booking platform/engine providers
• Payment processors (payment confirmation, fraud signals)
• Analytics and advertising partners (if enabled)

3. How We Use Information

We use personal information to:

• Provide and manage reservations and bookings
• Respond to inquiries and send confirmations/updates
• Process payments and prevent fraud
• Provide customer support
• Improve our website, services, and guest experience
• Send marketing communications (if you opt in, or where permitted)
• Comply with legal obligations (tax, accounting, safety)

4. How We Share Information

We may share information with:

• Service providers (booking engine, payment processors, email/SMS providers, IT hosting)
• Event partners/vendors you approve or that are required to fulfill your event (e.g., AV provider)
• Legal/compliance (law enforcement or regulators where required)
• Business transfers (merger, acquisition, sale of assets), with appropriate safeguards

We do not sell your personal information in the ordinary course.

5. Data Retention

We retain personal information as long as needed to:

• Fulfill bookings and provide services
• Maintain business records (tax/accounting)
• Resolve disputes and enforce agreements

6. Cookies and Tracking

We use cookies and similar technologies to:

• Operate the site (essential cookies)
• Remember preferences
• Analyze site traffic (analytics cookies)
• Support advertising/remarketing (if enabled)

You can control cookies via browser settings and, where available, our cookie preference tool/banner.

7. Your Choices and Rights

Depending on where you live, you may have rights to:

• Access or receive a copy of your information
• Correct inaccurate information
• Request deletion (subject to legal exceptions)
• Opt out of marketing emails (unsubscribe link)
• Opt out of certain targeted advertising

To exercise rights, contact us at frontdesk@theworldofblue.com. We may verify your request.

7.1 California Notice

If you are a California resident, you may have rights under the CCPA/CPRA, including the right to opt out of “sale” or “sharing” as defined by law.

7.2 EEA/UK Notice (Optional Section)

If GDPR applies, we process data based on: contract necessity (bookings), legitimate interests (service improvement/fraud prevention), consent (marketing/cookies where required), and legal obligations. You also have the right to lodge a complaint with your supervisory authority.

8. Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No system is 100% secure.

9. International Transfers

If your information is transferred across borders, we take steps to protect it consistent with applicable law (e.g., contractual safeguards).

10. Children’s Privacy

Our services are not directed to children under 13 (or under the age required by local law). We do not knowingly collect personal information from children.

11. Accessibility

You may request this policy in an alternative format by contacting us at frontdesk@theworldofblue.com.

12. Changes to This Policy

We may update this Privacy Policy periodically. The Effective Date will reflect the latest version.

13. Contact Us

frontdesk@worldofblue.com | (201) 896-0500 | 2 Meadowlands Plaza, East Rutherford, New Jersey 07073